WHY THE BPO BOOM IS MOVING BEYOND MANILA: HOW RURAL OUTSOURCING IS GAINING GROUND

Many still associate Philippine outsourcing, what usually comes to mind are high-rise buildings in Metro Manila. But the reality is shifting. More and more businesses now outsource in the Philippines by setting up offices in provincial towns—a trend known as the rural shift in outsourcing.This movement is more than just geographic—it’s strate